A LEAMINGTON marketing agency has set up its own charity foundation with hopes of raising £50,000 for local causes.
Fundraising efforts kicked off today, with staff from Cognition running an impressive 148 miles from the local office to the London office.
But the work doesn’t stop there. On Friday, two more members of the team will cycle from London to Leamington – and back – in just 24 hours.
Money raised will go towards the cancer immunology and immunotherapy centre (CIIC) at the Queen Elizabeth hospital in Birmingham.
Paul Houston, a director at Cognition who’s taking part in the run, explained that the chosen charity is very close to the hearts of the team: “Most people have been touched by cancer at some point in their lives and we are no different. CIIC recently looked after one of our colleagues, who’s now making fantastic progress.
“They work to fix those affected by cancer and if we can play just a small part in ensuring the next patient receives the same care and devoted attention that we have witnessed first-hand then the effort we put into this year’s runs, walks and cycles will all be worthwhile.”
Paul will run the route along the Grand Union Canal to London with client manager Billy Miles, while business development manager George Perry and digital designer Ed Plant will take on the gruelling 216 mile bike ride.
Further fundraising plans include a charity golf event in July and the Three Peaks challenge in September.
The total target is a whopping £50,000. Paul added: “We are committed to this target and will push ourselves to ensure we hit it. The challenge we face is nothing compared to those that require the assistance of CIIC and we are all aware of this – it’s what drives us forward.”
Visit justgiving.com/fundraising/cognitionagencyfoundation to show your support.