Leamington company showcase product at Apple launch - The Leamington Observer
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16th Aug, 2022

Leamington company showcase product at Apple launch

Leamington Editorial 27th Sep, 2015 Updated: 28th Oct, 2016

THE EYES of gadget lovers all over the world were on Apple’s new launch – and a Leamington game designer as he showcased his latest technology.

Andy Wafer, owner of Pixel Toys on Althorpe Street, was asked to attend the tech giant’s launch of their new iPad and iPhone in San Fransisco recently.

He presented his company’s newest game to a live audience of some 7,000 people as well as thousands more online.

The 36-year-old from Leamington – who started Pixel Toys three years ago – said: “It was exiting to present a live stage demo of our game Freeblade, which not only became the first game to be shown on the new iPhone but was also the first to demonstrate Apple’s new 3D touch technology.

“It was a truly amazing experience to be in front of such a big crowd. I couldn’t be happier with how it went on the day or the response we have received since.”

Andy believes it was the ‘great content’ of Freeblade – an action shooter game – which led Apple to ask him to showcase their new technology.

He demonstrated how 3D touch will work on the new gadgets – allowing the user to control the main character by pressing things on the screen they wish to shoot. Pressing harder zooms in and even harder allows the user to change weapon.

The team are now working on adding the finishing touches to their game before it is set to be released later this year.

Andy said: “The Apple presentation is certainly up there in the highlights of my career, along with my first day working in video games and the day we started Pixel Toys.

“We will be celebrating the company’s third birthday this month – we have come a long way in that time.”

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