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The wait is finally over as Ann Summers, the UK’s leading lingerie and sex toys retailer, is proud to announce the winner of our ITV2 find a face campaign following a nationwide search that attracted over 4,000 entries and over 30,000 votes for the final 10 gorgeous girls.

Having received nearly a quarter (22%) of the votes cast, Ann Summers would like to introduce you to...

...the beautiful Lucy Moore, who is the new face of our brand for 2012.

Pictured above looking amazing in sexy lingerie, Lucy is a University of Westminster student from Portsmouth who was one of over 4,000 women to take part in the Ann Summers campaign that set pulses racing throughout the UK.

A combination of Lucy’s bubbly personality, body confidence and voluptuous size 16 curves caught the eye of the panel at the initial judging day last October. Lucy formed part of the 10 lucky ladies to advance and star in the first ever Ann Summers TV spot during the final episode of ITV2’s The Only Way is Essex back in November.

Lucy also embarked on her own publicity tour in a bid to drum up valuable support for her campaign, which included doing a feature in her local newspaper and appearing as a special guest mannequin in the window of her local Ann Summers store, when she donned some sexy lingerie for the occasion. The 20-year-old also looked fantastic in our Miss Claus outfit at the opening of the new concept store in Milton Keynes prior to Christmas and built up support on Facebook and Twitter. 

Over 30,000 votes were received by the end of the Ann Summers campaign and it was Lucy who emerged as the winner.

Jacqueline Gold, CEO of Ann Summers, said of unearthing Lucy: “The campaign was about finding a real woman who embodied our brand and oozed sexiness and confidence. Lucy really stood out for us and we are really looking forward to showing off our new Valentines collection with Lucy taking centre stage in the campaign and store windows.

“This has been such an exciting campaign for Ann Summers and I was amazed by the amount of entries we received.”

Lucy commented: “This has been one of the most exciting things to happen to me and I couldn’t believe I made it into a national modelling competition and have now won; it is beyond anything I could have imagined. I want to represent women with a curvier figure and show them that you can be sexy no matter what your size or shape.”

Lucy’s first Ann Summers campaign is poised to be revealed in store windows across the UK on the 19th January 2012.